Tuesday, 21 October 2014

Music Magazine Contents page Analysis

Vibe Contents Page

I am analysing the contents page from the music magazine Vibe. I have decided to analysis this magazine as it is an R&B magazine and the genre of the magazine I make will also be R&B.

The denotations of this contents page is the masthead "Contents", the magazine masthead "Vibe", the release date "December 2008", the article features, and the main image.

The main image links within R&B as within R&B their can be rap and hip hop. As the artist has lots of expensive jewellery on including chains, grills, diamond bracelets and rings he shows connotations of wealth, fame, fortune and freshness which is what R&B, rap and hip hop is made up of as they are considered a 'fresh' genre. Also his tattoos link within the genre as most of rap, hip hop and R&B artists are stereo-typically the artists which are most involved with crime and tattoos show connotations of crimes and badness. Since R&B, hip hop and rap can be crime related genres, the background also fits in as the background colour is red and the colour red has connotations of danger, blood and crime. However it can also have connotations of love and sexual , which can again fits with the 3 genres as nowadays R&B, hip hop and rap are mostly about love as times have changed.

The primary target audience for this magazine would be males and females from the ages of 15-20. I believe this as the page brings a more mature approach with the colours and layout therefore it would be for older teens rather than people of age 13. It would attract females as their is a guy on the page with no top on and he is expressing his wealth therefore girls would be attracted to him. It would also attract males as their is an male artist on the cover who is expressing his wealth therefore they would aspire to be like him. It would also appeal to the primary target audience because the audience would be R&B, rap or hip hop fans therefore they would buy R&B, rap or hip hops magazines and that is what Vibe is. Therefore they would be attracted to buy this magazine so they can get more of an insight into their favourite genre and the artists, gossip and fashion within that.

Looking at the magazine contents page, I can straight away see things which would attract the target audience such as "Fashion". The primary target audience would want to follow the fashion senses of their favourite genre and artists therefore they would buy this magazine. Another thing is the articles which includes R&B artists which again would attract the primary target audience.

The secondary target audience would be parents of ages 35-45. This is due to the fact that the primary target audience is quite young therefore they probably wouldn't have jobs and therefore they don't have money to buy it themselves so their parents buy it for them. Another reason may be that the primary target audience collects their favourite magazines therefore their parents may buy it for them as it can be considered as a 'gift'.

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