Evaluation Question 7

Look back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

Evaluation Question 6

What have you learnt about technologies from the process of constructing this product?

Evaluation Question 5

How did you attract/address your audience?

Evaluation Question 4

Who would be the audience for your media product? Why?

Gender: Female

Age: 17

Name: Megan Ryan

Occupation: College Student

Favourites

Film: Step Up

Show:  Geordie Shore

Book: The Bad Girl's Guide to Getting What you Want

Music Artist: Chris Brown

Song: Chris Brown featuring Jhene Aiko - Drunk Texting

Genre: R&B

Social Media: Twitter, Instagram, Facebook, Youtube

Megan enjoys to go out at weekends with her friends and spend some girly time with them or maybe go to a party. Through the week Megan works hard in college and attends work, in her free time she enjoys going shopping. She aspires to be a dancer, she dreams of being a back up dancer for artists such as Nicki Minaj, Chris Brown or Rihanna. Megan loves reading R&B magazines to find out future updates in the charts and what the hottest R&B artists are up to. Her favourite feature in magazines are special offers and the upcoming charts. Her role model is Beyoncé as she is one of the biggest artists today, she feels that because of her going from a band to solo is shows a strong independent woman which is what Megan aspires to be.

Everyone sees Megan as a strong, kind-hearted girl with big dreams. People believe that Megan would be a good role model to younger teens. She is very passionate about dance and her love for R&B music. She keeps on track with college even though she has a part time job.

People such as Megan would buy my magazine because it features her favourite genre which is R&B and it includes special offers on iTunes and concert tickets which is very useful. It also features the upcoming charts which again is useful for Megan. It also includes her favourite artist Chris Brown, and other artists she aspires to work with such as Nicki Minaj and Rihanna. Her favourite TV show is Geordie Shore which includes lots of gossip as does my magazine. Her favourite book shows her trying to be a strong and independent girl which is the vibe that my magazine lets off through the model on the front cover and the double page spread. Marketing of social media such as Facebook and Twitter will keep Megan and people like her in the loop and make my magazine popular with the right target audience.

Evaluation Question 3

What kind of media institution might distribute your product and why?

Evaluation Question 2

How does your media product represent particular social groups?

Using these two R&B magazines (Billboard and Vibe), I have managed to create my own R&B magazine (Drive) which can help to reach out to different social groups. For the Billboard magazine, I have referenced to the main image of a strong and independent woman. I have used a very similar dress for my model and also included wrist jewellery, also I have made sure my model has direct eye contact with the camera. The use of a mid shot captures my models view where you can see a strong and happy woman. My message from my model is to bring femininity to the R&B genre and show that it isn't such a 'thug' related genre. Therefore, I have tried to make my model look kinder and more innocent and I think the white glow around her helps to portray that innocency. My model denies the stereotype of R&B being a 'thug' or 'criminal' related genre and this opens up my magazine to more social groups such as young teenage females. My model is using different hand gestures to the model in the Billboard magazine, this is to show a less sexual view to again portray a new view to R&B, however the body language is still similar to show the strength of women in R&B. The hairstyle of my model is curled and has a similar hairstyle to the model in the Billboard magazine which shows relation to R&B, as does the dress. Because of my model representation, it opens my magazine up to a new audience of young teenage females that are in high school or college and are trying to find independence. Young teen boys will also be intrigued by my magazine as they will have an attraction to the innocence of the woman and as young boys they will be attracted to the R&B genre.

To open my audience up to even more target audiences, I have also referred to the Vibe magazine. The use of the black, red, white and grey colours maintains my R&B audience of older teen boys and girls (18-22 years old). Also the title is similar as it includes similar font and a similar gradient. The use of block writing and small writing again refers back to the Vibe magazine. If my model wasn't included then it would follow the fonts and colours of an average R&B magazine, however I have included an organised and sophisticated layout which again portrays femininity stereotypically. Again, this opens my audience up to more social groups. Although my magazine does produce the same colour as the Vibe magazine, I have included 3 extra colours of yellow, green and blue. I feel that if I over-did these colours then it would ignore the R&B genre however I feel that I have used a perfect amount of these colours. Even though these colours were used the make certain things stand out, it can again open my magazine to more audiences as it gives the R&B genre a softer less stereotyped feel - the younger teen generation may be open to my magazine because of this.

Evaluation Question 1

In what ways does your magazine use, develop or challenge forms and conventions of real media products?